Content Playbook

ABOUT TGTHR

TGTHR is a fashion solutions company focused on engineering what men wear every day.

Through fabric science, fit engineering, wash alchemy, and meticulous garment construction, we create products designed to help men feel better in their bodies — physically, mentally, and emotionally — empowering confidence and helping men look and feel their best.

Andres Izquieta

A MESSAGE FROM THE FOUNDER

Honestly... I didn't think it existed.

I had spent 16 years in fashion, and I was never satisfied with a t-shirt I made — nor any other t-shirt I saw on the market. Fabrics always clung, showing every bulge and imperfection. I had never worn a t-shirt out in public by itself — not once, in my entire life. Even at a size medium or large, I still felt insecure because of how the fabric clung to me.

During my first stint in fashion, I was fortunate enough to be involved with some great brands and epic collaborations. I manufactured tens of millions of garments, designed tens of thousands of products, visited over 500 factories, and shipped to millions of customers. I built real things, things I'm proud of. But in 2018, I left the business. Despite everything I'd built, I didn't feel a real purpose in what I was doing anymore. I walked away for 7 years.

Last year, in 2025, I felt the urge to come back — but only if I could build something different. I wanted to create a generational brand, one driven by real solutions, starting with solving my own problem first. I was stuck for 6 months with no real idea.

Then one day — July 5th, 2025, after a mushroom trip — it hit me like a ton of bricks. I had the solution. I was going to engineer garments that helped men feel better and look their best, through fabric, fit, and feel. I was obsessed with the idea from the first second, mainly because I was doing this first and foremost for myself.

I set out to reverse-engineer the solution, and in a frenzy, I wrote a product manifesto laying out exactly how I'd get there. I called 10 factories from my rolodex. Nine said it was impossible. One said maybe...it only takes one!

We went back and forth on the philosophy of the fabric, the fit, and what the end result needed to feel like for the customer. A few weeks later, the first sample arrived. We nailed it on the first try.

Pretty nuts. I knew right then we were onto something special.

A few months later, in February 2026, TGTHR officially launched. In 16 years and everything I'd built before, I'd never made something this deep, this dialed-in, this personally impactful to the people wearing it. We're now fortunate to have thousands of die-hard customers — some have ordered up to 36 units (yes, one guy), with 5–6+ orders per customer in just a short amount of time.

People are that obsessed.

I'm so glad to welcome you into the world of TGTHR. Thank you for building with us and sharing our story to the world. We move fast, we're not perfect, but we give 110% every day to do better and delight customers — to change lives the way this changed mine.

Welcome to TGTHR.— Andres Izquieta

BEFORE WE START

HERE ARE SOME IMPORTANT THINGS THAT WILL HELP YOU

These tips will help you create great content that looks good, sounds good, and connects with more people.

RECOMMENDED EQUIPMENT

We recommend having these tools to shoot and make great videos.

MIC

Clear audio is key. A good wireless mic makes a big difference.

SHOOT WITH PHONE

Always shoot with your phone, not a real camera. It looks more authentic and natural.

TRIPOD

Keeps your shots steady and your videos looking professional.

AUDIO & SPEAKING

AUDIO TIPS

Use a microphone whenever possible.

Film somewhere quiet with little to no background noise.

Avoid busy roads, highways, crowds, TVs, or loud music.

Do a quick audio check before filming.

Tip text goes here.

SPEAKING TIPS

Talk like you're recommending TGTHR to a friend.

Be honest — don't sound like you're reading a script.

It's okay to pause or make small mistakes.

Keep your energy up and smile when it feels natural.

Don't worry about perfect wording — we'll edit if needed.

PRONUNCIATION

TGTHR = "Together"
Say it naturally throughout your video.

WHAT TO TALK ABOUT

Great videos include a mix of different talking points. Use this guide to know what to focus on when you speak on camera. Be real, be honest, and speak from your own experience.

PRODUCT FACT

Facts about the product. These are objective things that are true about TGTHR.

VISUAL EXAMPLES:

Heavyweight fabric
Tapered sleeves
Snug neck that recovers
Doesn't cling to the body
Soft feel
Designed for real bodies

VOCAL EXAMPLES:

The fabric is heavyweight.
The sleeves are tapered.
The neck is snug and bounces back.
It doesn't cling to me.
It feels soft.
It's made for real bodies.

FEELING

How the product makes you feel. Share your genuine experience.

VISUAL EXAMPLES:

Wearing the shirt
Smiling / feeling confident
Relaxed and comfortable
Going about your day
Before & after feeling
Natural reactions

VOCAL EXAMPLES:

Wearing this makes me feel more confident.
I don't have to worry about my shirt.
It's super comfortable.
I feel more put together.
I actually love wearing this.

OPINION

Your honest thoughts about the product. There isn't a right or wrong answer—just be genuine.

VISUAL EXAMPLES:

Close-up of fabric
Touching / feeling the material
Looking in the mirror
Thinking / reacting
Comparing to other shirts
Details that stand out

VOCAL EXAMPLES:

In my opinion, it feels really premium.
The quality is better than I expected.
It's heavier than I thought.
I really like how it fits.
This might be my favorite tee now.

STORY

Tell us something about yourself. Help viewers relate to you.

VISUAL EXAMPLES:

Talking to camera
Clips of your lifestyle
Old shirts that didn't fit
Sizes / fit struggles
Photos / clips that tell your story

VOCAL EXAMPLES:

I've always struggled with finding the right tee.
It's hard for me to find shirts that fit well.
I'm usually between sizes.
That's why I wanted to give TGTHR a try.

INSECURITY / PAIN POINT

Talk about the body or fit issues you usually notice in other shirts. Be honest about what you want to fix.

VISUAL EXAMPLES:

Showing your chest or stomach area
Pointing out problem areas
Wearing a shirt that clings
Mirror shot of the fit
Dad bod / husky build
Comparing problem vs solution

VOCAL EXAMPLES:

Most shirts cling to my stomach.
I don't like when my chest shows too much.
I've got a dad bod, so fit matters.
I want something that works for my body.
I hate when shirts highlight my love handles.
This helps with man boobs and stomach cling.

BODY TYPE CLASS

SKINNY / LEAN

I look too skinny in most shirts. They hang off me and don't look right.

ATHLETIC / MUSCULAR

My arms and chest don't fit right. It's too tight on top, too loose on bottom.

DAD BOD / HUSKY

Most shirts cling to my stomach. I want something that smooths it out.

BIGGER BUILD / PLUS

It's hard to find shirts that fit my frame without looking boxy.

MAN BOOBS / CHEST CONSCIOUS

I don't like when my chest shows or the shirt hugs me in the wrong way.

BELLY FAT / LOVE HANDLES

Shirts usually cling to my belly and love handles. I want a clean, confident fit.

RESULT

What changed after wearing TGTHR. Show the outcome, not just the shirt.

VISUAL EXAMPLES:

Before & after shots
Full body / mirror shots
Different angles
Walking / movement
Showing the fit
Confident posture

VOCAL EXAMPLES:

This makes me look slimmer.
It makes my upper body look more defined.
My chest looks fuller.
The sleeves fit perfectly.
It doesn't cling anymore.
I finally found a shirt that fits.

CTA (OPTIONAL)

End with a natural recommendation. Invite others to try TGTHR.

VISUAL EXAMPLES:

Talking to camera
Pointing to the shirt
Holding the product
Smiling / confident
Wrapping up the video

VOCAL EXAMPLES:

I'd definitely recommend you check it out.
If you have a similar build, give it a try.
It's honestly worth it.
I'll definitely be wearing this on repeat.

SHOOTING COMPOSITION

We recommend filming with these angles and positions in mind.

A-ROLLS

TALKING SHOTS

The majority of your footage should be talking shots — you, on camera, delivering the message. Keep them half body, framed from above the knee.

Frame yourself clearly with minimal space above your head.

Show your expressions and hand gestures.

Keep the camera at eye level or slightly above.

Always center yourself in the frame.

DO THIS REC

NOT THIS TOO FAR

Quick Tip Think close, clear, and connected. We want to see you — not the whole room.

B-ROLL

SUPPORTING FOOTAGE

B-roll adds movement and context between talking shots. Each example below includes two recording styles. Recreate both versions at each distance: (1) Static Rotation (2) Continuous 360° Spin

Record both styles shown in each example.

Keep yourself centered throughout the shot.

Move slowly and smoothly — avoid fast movements.

Avoid wide shots where you look too small.

TAP TO WATCH the examples below and recreate both recording styles at each distance.

01

ABOVE-KNEE B-ROLL

360° SPIN

02

HALF-BODY B-ROLL

360° SPIN

03

FULL-BODY B-ROLL

360° SPIN

Quick Tip 3 Static rotations (Front → Side → Back → Side → Front)
Three spins, three distances. Keep them steady, centered, and cinematic.

MAIN VIDEO CONCEPTS

TGTHR

7 KEY CONCEPTS. ONE POWERFUL STORY.

These concepts help you tell your story and show the real impact of TGTHR.

Follow the sequence on the next page as your guide.

VISUAL

What we recommend you show on camera

VOCAL

What we recommend you say on camera

01

BEFORE / AFTER

Goal

Show the difference between your old t-shirts and TGTHR.

Hook Ideas

■ "I didn't realize how bad my old shirts were."
■ "This shirt makes me look 20 pounds lighter."
■ "I finally found a shirt that works for my body."
■ "Do you look in the mirror and say damnnnn? (or God damnnnn — however you want to spin it)"

02 SEQUENCE

1

Open TGTHR package

Visual

Open TGTHR package

Unbox on camera and say your honest review about the packaging. You can also read what is in the packaging.

2

VisualVocal

The "before" shirt

Wear another shirt in a color that is preferably not black, so the contrast is clear and easy. Please state your height and weight.

3

Shirtless shot (Optional)

Visual

Shirtless shot (Optional)

Optional but encouraged — set up the transformation by showing real body vs. how TGTHR fits when worn.

4

VisualVocal

Name the problems

Tell your audience all the issues of your current old shirt. Fabric clinging, bacon neck collar, peeling print, baggy sleeves.

5

VisualVocal

Put on TGTHR

Wear TGTHR and talk about the point of why TGTHR is different in the voice. Increase the "WOW" factor on the review.

6

Front view

VisualVocal

Front view

Go arm to camera, show and talk about the snug collar, the tapered sleeves, and good your chest look & feel. Express your feelings (like confidence) when showcasing the shirt.

7

Side profile

Visual

Side profile

Show how the tapered fit follows the body and how it has an effect that flattens your stomach.

8

Full body

Visual

Full body

Please don't stand too far from the camera. Best shot for this shot will be you close, giving the camera a slow down recording, enough to show how TGTHR suits you.

9

Before / after split screen

Visual

Before / after split screen

Land the payoff — show the old shirt vs. TGTHR side by side (or one video frame of before next to after)

POINTS TO TALK ABOUT

Why TGTHR is different

■ Doesn't cling
■ Snug collar that recovers
■ Tapered sleeves
■ Better drape
■ Heavy but soft
■ Durable after washing

MUSTS

Important notes that you SHOULD do

• state height/weight in video
• wear a contrast color before t-shirt to show the extreme contrast b/w tgthr and that old t-shirt
• make sure you get b-roll of you before (not speaking, wearing other t-shirt) and after (not speaking, wearing tgthr)

02

UNBOXING

Goal

Capture your genuine first reaction to TGTHR.

Hook Ideas

■ "This t-shirt exceeded all my expectations."
■ "I've never in my entire life seen a t-shirt like this, this is crazy."
■ "This t-shirt shouldn't be called a t-shirt, it's beyond, I've never seen anything like this."
■ "This t-shirt is equivalent to 3 t-shirts in 1."

02 SEQUENCE

1

Intro Video

Visual

Intro Video

Kick off the video by wearing a shirt that's preferably not black, to show contrast between TGTHR and your old shirt.

2

Show the TGTHR package

VisualVocal

Show the TGTHR package

Start by saying that you just received your TGTHR package, and an explanation of what the brand is about (refer to short about of the brand's playbook) on your own style if you already know about the brand.

3

VisualVocal

Open the package on camera

Talk about what you think about the packaging and state your height and weight while doing so. You can also voice out your expectations from this product.

4

VisualVocal

Give your First Reaction

Hold the shirt up close to the camera. Say all the noticeable details first. Talk about how heavy it is on the hand, the stitching, how the fabric feels like, heavy, thick and soft.

5

Visual

Put on TGTHR

Wear TGTHR and state how lightweight it feels on the body, contrast with how heavy the fabric is on hand. Fitting SHIRTLESS is highly preferred for the score.

6

Vocal

Capture reaction with Talking shots

While looking directly at the camera, showcase the shirt by using the product talking points below (Why TGTHR is different).

7

Showcase honest feelings

Vocal

Showcase honest feelings

Explain how you feel while looking at yourself in the camera while wearing TGTHR. Does it make you feel more confident? Younger? Etc.

8

CTA

Vocal

CTA

Lead them to check out the product:
• TikTok Shop link in caption - if you have to TikTok affiliate
• Orange Cart below - if you're a TikTok affiliate
• Link in bio - for Instagram/reels

9

Capture B-roll for front view & side view

Visual

Capture B-roll for front view & side view

Using the B-roll composition instruction from the beginning of this playbook, do different shots for side and front view. Back view plus slow spin if possible.

POINTS TO TALK ABOUT

Why TGTHR is different

■ First impression of the packaging
■ First impression of the fabric
■ How heavy it feels in hand
■ How soft it feels
■ What surprised you most
■ Your first reaction after putting it on
■ What you noticed in the mirror
■ How it compares to your usual t-shirts
■ Whether you'd wear it again

MUSTS

Important notes that you SHOULD do

• state height/weight in video
• wear a contrast color 'before' t-shirt to show the extreme contrast b/w tgthr and that old t-shirt
• show you opening the TGTHR bag
• try to record the video, the actual first time you receive the shirt

03

MOST SLIMMING

Goal

Show the biggest visual transformation possible.

Hook Ideas

■ "This is the most slimming t-shirt I've ever worn."
■ "This shirt makes me look 20 pounds lighter."
■ "Dad bod approved." (use as end hook, if possible)
■ "This shirt instantly TRANSFORMED my body."
■ "I'm never gonna wear another shirt AGAIN"

03 SEQUENCE

1

Visual

Step Title

Step description goes here. You can add a link to this text.

1

State the TRANSFORMATION hook

VisualVocal

State the TRANSFORMATION hook

Kick off the video by wearing TGTHR-shirt and stating one of the slimming hooks given above.

2

Visual

Highlight product facts on camera

Using the talking point about composition, say all the noticeable details of the fabric first. Then talk about the snug collar, tapered sleeves, all this product facts written in the current playbook under "What to talk about".

3

State your height and weight

Vocal

State your height and weight

Use a clip wearing an old ugly shirt and redirect product facts sequence to stating your height and weight then talk about your struggles of finding shirts that fit.

4

VisualVocal

Show product on-hand close to the camera

While holding the product, state your opinions plus your personal insecurities (guided on the "What to talk about playbook section")

5

Insert clip wearing TGTHR again

Visual

Insert clip wearing TGTHR again

Note: You can always film this other than you begin from the first sequence. Please make sure you utilize visual/vocal b-roll b/w different sequence shots or just show yourself.

6

Explain fixed problem areas

Vocal

Explain fixed problem areas

While looking directly at the camera, showcase the shirt by showing the problem areas that TGTHR has fixed. (Stomach, love handles, man boobs, waist)

7

Capture B-roll for front view & side view

Visual

Capture B-roll for front view & side view

Using the B-roll composition instruction from the beginning of the playbook, do different shots for side and front view. Back view plus slow spin if possible.

8

CTA

Vocal

CTA

Lead them to check out the product:
• TikTok Shop link in caption - if you're not a TikTok affiliate
• Orange Cart below - if you're a TikTok affiliate
• Link in bio - for Instagram video

POINTS TO TALK ABOUT

Why TGTHR is different

■ Most shirts cling to my stomach
■ Most shirts make my chest and waist look worse
■ Most shirts lose their shape throughout the day
■ TGTHR gives me a cleaner silhouette
■ Flatter stomach
■ Stronger chest
■ Better shape through the waist
■ Doesn't cling in problem areas
■ Makes me feel more confident

MUSTS

Important notes that you SHOULD do

• state height/weight in video
• wear a contrast color 'before' t-shirt to show the extreme contrast b/w tgthr and that old t-shirt
• show you opening the TGTHR bag
• Make sure you have talking and B-roll shoot composition videos

04

MAKES ME LOOK MORE MUSCULAR

Goal

Show how TGTHR gives slim and lean guys a more muscular, athletic appearance.

Hook Ideas

■ "I just found the shirt that made me look like I gained 20 pounds of muscle."
■ "Finally, I just found a shirt that gives me some shape."
■ "This is what every skinny guy needs."
■ "If you HATE how skinny you look right now, this is for you."

04 SEQUENCE

1

Intro Video + SKINNY HOOK

VisualVocal

Intro Video + SKINNY HOOK

Kick off the video by wearing a shirt that's preferably not black, to show contrast between TGTHR and your old shirt while stating your CHOSEN skinny hook given above.

2

State your height and weight

Vocal

State your height and weight

State your height and weight then talk about your struggles of finding a t-shirt that won't make you look skinny.

3

Shirtless shot (Optional)

Visual

Shirtless shot (Optional)

Optional but encouraged — set up the transformation by showing real body vs. how TGTHR fits when worn.

4

Give your First Reaction

VisualVocal

Give your First Reaction

Show the TGTHR package and open it. Say all the noticeable details first. Talk about how heavy it is on the hand, the stitching, how the fabric feels like; heavy, thick and soft.

5

Put on TGTHR

VisualVocal

Put on TGTHR

Wear TGTHR and state how lightweight it feels on the body, contrast with how heavy the fabric is on hand.

6

Highlight product facts on camera

VisualVocal

Highlight product facts on camera

Using the talking point shoot composition, say all the noticeable details of the fabric first. Then talk about the snug collar, tapered sleeves, all this product facts within the content playbook under "What to talk about".

7

Before / after split screen

VisualVocal

Before / after split screen

Show what you look like from your old shirt vs. TGTHR, side by side for one video frame of before next to after. Express your feelings. Refer to What to talk about for some points on the change you underwent just by wearing a shirt.

8

Capture B-roll for front view & side view

Visual

Capture B-roll for front view & side view

Using the B-roll composition instruction from the beginning of the playbook, do different shots for side and front view. Back view plus slow spin if possible.

9

CTA

Vocal

CTA

Lead them to check out the product:
• TikTok Shop link in caption - if you're not a TikTok affiliate
• Orange Cart below - if you're a TikTok affiliate
• Link in bio - for Instagram video

POINTS TO TALK ABOUT

Why TGTHR is different

■ Perfect for slim guys
■ Makes you look more athletic
■ Better shoulder shape
■ Fuller chest appearance
■ Better arm shape
■ More structure
■ More confidence
■ Easy to dress up or down

MUSTS

Important notes that you SHOULD do

• state height/weight in video
• wear a contrast color 'before' t-shirt to show the extreme contrast b/w tgthr and that old t-shirt
• show you opening the TGTHR bag
• Make sure you have talking and B-roll shoot composition videos

05

MAKES ME LOOK MORE JACKED

Goal

Show how TGTHR enhances an athletic build and highlights your chest, shoulders, and arms.

Hook Ideas

■ "DAMN, this shirt makes me look more jacked"
■ "This shirt makes my workouts look like they paid off."
■ "Say goodbye to GYM, cause this shirt just made me JACKED"
■ "I don't even need to flex my muscles right now, cause DAMNN, this shirt makes me look ripped"

05 SEQUENCE

1

Intro Video + JACKED HOOK

VisualVocal

Intro Video + JACKED HOOK

Kick off the video by wearing a white or light colored TGTHR shirt because white makes your body appear larger, better for this JACKED concept while starting the given hook.

2

VisualVocal

State your height and weight

Using an ugly old or small LOOSE shirt, state your height and weight then talk about your current fitness state / fit issues other shirts just make you look skinny.

3

VisualVocal

Talk about how you found TGTHR

Say that you found the perfect shirt for you then show the TGTHR package and open it. Say all the noticeable details first. Talk about how heavy it is on the hand, the stitching, how the fabric feels like; heavy, thick and soft.

4

Visual

Put on TGTHR

Wear TGTHR and state how lightweight it feels on the body, in contrast with how heavy the fabric is when on-hand.

5

VisualVocal

Flex your body on Camera

While wearing TGTHR, show off your shoulders, arms and chest points like. Say how unlike other shirts, it gives your shoulders better shape and slims down to look boxy and baggy.

6

Highlight product facts on camera

Vocal

Highlight product facts on camera

Using the talking point shoot composition, say all the noticeable details of the fabric first. Then talk about the snug collar, tapered sleeves, all this product facts written on the content playbook under "What to talk about".

7

Before / after split screen

VisualVocal

Before / after split screen

Show what you look like from your old shirt vs. TGTHR, side by side (or one video frame of before next to after). Express your feelings (refer to what to talk about for some points) on the change you underwent just by wearing a shirt.

8

Capture B-roll for front view & side view

Visual

Capture B-roll for front view & side view

Using the B-roll composition instruction from the beginning of the playbook, do different shots for side and front view. Back view plus slow spin if possible.

9

CTA

Vocal

CTA

Lead them to check out the product:
• TikTok Shop link in caption - if you're not a TikTok affiliate
• Orange Cart below - if you're a TikTok affiliate
• Link in bio - for Instagram video

POINTS TO TALK ABOUT

Why TGTHR is different

■ Perfect for athletic guys
■ Highlights your chest
■ Better arm shape
■ Better shoulder shape
■ Tapered sleeves
■ Structured fit
■ Doesn't look boxy
■ Doesn't look baggy
■ Easy to wear casually or dressed up
■ Makes you look more put together

MUSTS

Important notes that you SHOULD do

• state height/weight in video
• Please flex your muscles to highlight how the shirt enhances your physical visual
• wear a contrast color 'before' shirt to show the extreme contrast b/w tgthr and that old t-shirt
• show you opening the TGTHR bag
• Make sure you have talking and B-roll shoot composition videos

06

PAIN POINT / SOLUTION

Goal

Highlight a specific shirt problem and show how TGTHR solves it.

Hook Ideas

■ "This is my biggest problem with t-shirts."
■ "Every shirt I owned showed my man boobs, except this one."
■ "If you want to instantly change your dad bod, watch this."
■ "This shirt instantly made me look like I don't even have a large belly fat!"

06 SEQUENCE

1

VisualVocal

Introduce the problem

Kick off the video by showing the specific part of your body you want to change (love handles, man boobs, belly fat). State your chosen hook from the given or create a specific one using the same format. (For better conversion, film SHIRTLESS)

2

State your height and weight

Vocal

State your height and weight

State how this problem has affected your confidence and why this bothered you so much, or why other shirts don't work for you (you can mimic the What To Talk About Section from the beginning of playbook for more ideas).

3

VisualVocal

Talk about how you found TGTHR

Say that you found the perfect shirt for you then show the TGTHR package and open it. Say all the noticeable details first. Talk about how heavy it is on the hand, the stitching, how the fabric feels like; heavy, thick and soft.

4

VisualVocal

Put on TGTHR

Wear TGTHR and state how it gives instant solution to your problems, gives your man boobs better shape, fitting perfectly to your stomach, and hides your love handles! State how you feel and how it boosts you up.

5

Flex your body on Camera

Visual

Flex your body on Camera

While wearing TGTHR, show off your shoulders, arms and key areas like chest or stomach. Show how the shirt drapes perfectly without clinging.

6

Highlight product facts on camera

Vocal

Highlight product facts on camera

Using the talking point shoot composition, say all the noticeable details of the fabric first. Then talk about the snug collar, tapered sleeves, all this product facts written on the content playbook under "What to talk about".

7

Before / after split screen

VisualVocal

Before / after split screen

Show what you look like from your old shirt vs. TGTHR, side by side (or one video frame of before next to after). Express your feelings (refer to what to talk about for some points) on the change you underwent just by wearing a shirt.

8

Capture B-roll for front view & side view

Visual

Capture B-roll for front view & side view

Using the B-roll composition instruction from the beginning of the playbook, do different shots for side and front view. Back view plus slow spin if possible.

9

CTA

Vocal

CTA

Lead them to check out the product:
• TikTok Shop link in caption - if you're not a TikTok affiliate
• Orange Cart below - if you're a TikTok affiliate
• Link in bio - for Instagram video

POINTS TO TALK ABOUT

Why TGTHR is different

■ Why this problem bothers you (talk about pain points: stomach cling, showing love handles, large man boobs, thin shirt fabrics)
■ How most shirts make it worse
■ How TGTHR solves it
■ Doesn't cling in problem areas
■ Better structure and drape
■ Holds its shape
■ Better fit around the chest, stomach, and waist
■ More confidence
■ Premium thick fabric feel

MUSTS

Important notes that you SHOULD do

• state height/weight in video
• As much as possible, film shirtless or wear a super thin shirt
• wear a contrast color 'before' shirt to show the extreme contrast b/w tgthr and that old t-shirt
• show you opening the TGTHR bag
• Make sure you have talking and B-roll shoot composition videos

07

DRESSY T-SHIRT

Goal

Show how TGTHR can be dressed up for work, dinner, date night, events, and other occasions where you want to look more put together.

Hook Ideas

■ "I wear this instead of a button-down."
■ "I just found a shirt I can wear in 5 different occasions."
■ "I finally stopped wearing collared shirts because I found the BEST alternative."
■ "This is the dressiest t-shirt I have ever worn in my life."

07 SEQUENCE

1

Intro Video + dressiest Hook

VisualVocal

Intro Video + dressiest Hook

Kick off the video with a close up shot, half body, wearing a common shirt (not black) while saying the chosen hook, given above.

2

Introduce your occasion

Vocal

Introduce your occasion

Tell the audience where you are planning to go then show your old shirts (preferably thin viscous ones) and wear them. Say how you won't look solemn if those ugly shirts even can't keep up with great shoes.

3

Talk about how you found TGTHR

VisualVocal

Talk about how you found TGTHR

Say that you found the perfect shirt for you then show the TGTHR package and open it. Say all the noticeable details first. Talk about how heavy it is on the hand, the stitching, how the fabric feels like; heavy, thick and soft.

4

Visual

Put on TGTHR

Wear TGTHR and state how it gives your body more definition.

5

Visual

Give 5 B-roll shots of styling

While wearing TGTHR, start building your outfit. Add nice pants, shoes, accessories, jackets to complete standard scores. Refer to Shooting composition more content playbook.

6

Highlight product facts on camera

Vocal

Highlight product facts on camera

Using the talking point shoot composition, say all the noticeable details of the fabric first. Then talk about the snug collar, tapered sleeves, all this product facts written on the content playbook under "What to talk about".

7

VisualVocal

Show your full outfit

Show what your final outfit looks like with your old shirt vs. how it looks like with TGTHR, side by side (or one video frame of before next to after).

8

Capture B-roll for front view & side view

Visual

Capture B-roll for front view & side view

Using the B-roll composition instruction from the beginning of the playbook, do different shots for side and front view. Back view plus slow spin if possible.

9

CTA

Vocal

CTA

Lead them to check out the production:
• TikTok Shop link in caption - if you're not a TikTok affiliate
• Orange Cart below - if you're a TikTok affiliate
• Link in bio - for Instagram video

POINTS TO TALK ABOUT

Why TGTHR is different

■ Doesn't look sloppy
■ Easy to dress up
■ Looks more premium than a typical t-shirt
■ Structured fit
■ Holds its shape all day
■ Can replace a button-down in many situations
■ Works with both casual and dressier outfits
■ Makes you look more put together
■ Talk about occasions you can dress up in the shirt

MUSTS

Important notes that you SHOULD do

• state height/weight in video
• wear a contrast color 'before' t-shirt to show the extreme contrast b/w tgthr and that old t-shirt
• show you opening the TGTHR bag
• Make sure you have talking and B-roll shoot composition videos for each outfit check

Classic V3

Urban V1

Windbreaker V1

Classic V4

Windbreaker V2