It all starts with the fabric.
420 GSM HeavySoft Fabric→ holds its shape, never clings.
After 20+ years in fashion and tens of millions of garments made, I realized the perfect t-shirt didn't exist. Every tee I tried was cut from the same template. None of them flattered me or hid the bulges. So I flipped it. Instead of the tee reacting to your body, your body reacts to the tee. Next, was how do I get there. I knew the fabric needed to be in a weight of its own class. I went 420 GSM (12.4 oz), in all natural yarns at 100% Cotton. Heavy fabric is usually stiff, so we make it buttery soft visa vie a 5-Step Wash Process. The Result: a proprietary fabric that I named HeavySoft, because it's heavy yet soft (genius, huh). This is by far the heaviest, softest t-shirt in the world. Once I put it on, I knew this was the most flattering tee I've ever worn, and now on my friends and thousands of customers.
